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STORE DRAWING

1

EDETRI

We are a team of two friends: Aylin is Turkish-Ukranian based in Istanbul, and Gizem is Turkish and now living in Paris. We design tableware objects. We created our brand two years ago trying to find a way to transfer our inner calls. We first begin creating ceramic in an attempt to give shape to our ideas in our Istanbul Studio. As we went along, we wanted to explore new possibilities, and new materialities: glass and its technique, but also working with space by organizing events and setting up tables. All our products are handmade, one by one, from carefully selected raw materials that respect the environment.

2

JORAH CLOSET

In 2019, Jorah leaped to follow a passion for fashion. I see goodness in everyone, everywhere, and everything.  
Who is Jorah?
Who am I?


I am kind-hearted and spiritual.
 My closet reflects how I feel: strong, confident, and self-reliant.
I do not care about gender, weight, age, skin, and whatever bullshit the norms impose on me…
I choose oversized yet elegant clothes. I feel hidden in my clothes and still remarkable
My clothes are produced with broad-minded vibes, unlike fast fashion.
”I procreate for USE TO not USE UP.”
My closet is created for all unique souls.
I am glad to meet you.

3

MATARIKI

Shadows are representations indicating merely that we exist. We exist as much as we acknowledge each other. Designed and handcrafted in their Karakoy atelier, all the pieces in their first collection come together around the idea of shadow.

4

FHATT

FHATT is a menswear brand based in İstanbul created and led by Fatma Nur Dogan, committed to bring out new perspective to eternal silhouettes. Reinventing the classic, familiar nostalgic forms with unfamiliar fabrics. Adapts you and your closet anytime and anywhere in your daily life.  Each piece tells a story right there, you are going to feel that.

5

SEVERJ  STUDIO

Severj was birthed in 2017, from a deep appreciation for objects and the making process. Self-thought, and still learning every day, the aim is to create quality work that highlights the beauty of natural and hand made products. 

6

NOU-ERE

We produce fragrances with soul.

We create experiences that bring together senses and art.

We believe art is indescribable.

We bring together the essence of infinity with the creativity of the street.

We believe the future of luxury lies not in wealth, but in craftsmanship.

We design candles that are hand-selected, hand-poured, and hand-formulated.

We evoke emotions and set new standards.

We communicate through candles.

And

We invite you on a journey; to a grand adventure where scent transforms into emotion, where candlelight alters spaces, and where every vibration tells a story.

We invite you to ignite the Nou-Ere experience.

7

MIHANIKI

In an era where everything is mass-produced, handmade jewelry inspired by the simplicity and imperfection of the ancient times.

Mihanikî is a contemporary jewelry brand that brings together elements of the ancient era and abstract forms. The creator of Mihanikî, Sema Kentel, studied political science at Boğaziçi University and then went to the United States to receive training in jewelry design at various design workshops. Her interest in Byzantine history during her university years nourished her relationship with jewelry form, resulting in Mihanikî's timeless, simple, and imperfect jewelry.

Sema Kentel's designs take their names from the word "mihanikî," which transitioned from Greek to Ottoman Turkish and means "spontaneous." The journey of the word from Greek to Ottoman Turkish resonates in Mihanikî Design's designs that span from 21st-century Istanbul to the ancient era

8

jewels for joy

Jewels for joy was founded by Betina Hobeş in 2020, with the mission of bringing joy to people's lives through playful, unique handcrafted jewelry creations. Now with Liana Benbanaste and Sinan Hobeş on board, we are embarking on an exciting journey to create more stunning pieces of jewellery. As joy seekers ourselves, we create all of our products using traditional jewelry-making techniques, with each piece being carefully crafted by hand from start to finish. 

 

Betina's design process is guided by her intuition and senses, as she creates exquisite pieces that capture the essence of your innermost thoughts and emotions. We take pride in supporting the craftsman community at the Grand Bazaar of Istanbul, where every piece of our jewelry is slowly produced with the utmost care and attention to detail.

9

SO WHAT 

So What is the timeless, genderless, and profound essence of the moment, transforming jewels and precious metals into fluid forms, focusing on slow production and sustainability.

10

TINY

Founded in Istanbul by Cansın Sağlam in 2017, tiny offers practical solutions to free-spirited women with its colors inspired by nature and models that can be worn in any location.

 

Designed to maintain a dialogue within themselves and become more colorful each season, the collections of tiny can be easily combined thanks to model, fabric, and color harmonies.

 

The brand, with its starting point as ‘sustainable, effortless elegance,’ reminds us that there is also a calmer and more rational shopping method; inviting you to stay in the moment.

 

At Tiny, you are invited to conscious shopping.

11

UNCOMMON ISTANBUL

It's not about what you wear, It's you; the rarest, the outlier, the misfit.

You are uNcommon.

12

KNITLY STUDIO

Knitly Studio, founded in Istanbul in 2023, is a brand dedicated to knitting inspired by the past. It reinterprets the characteristics of mid-century modern for today. Using materials that can be worn for many years, Knitly Studio prevents excess production and waste with its limited stocks. It demonstrates respect for nature by utilizing pieces generated during production in its upcycled collection.

 

Knitly Studio draws its experience and expertise from Alper Triko, a 30-year-old family company specializing in knitting clothing production and export.

13

SURFERSCLUB

As SURFERSCLUB, our design inspiration for sports activities began with surfing, the ocean, and more, gathering retro and contemporary imagery.

 

As the creators of SURFERSCLUB, our main goal is to design everyday garments that provide aesthetic appeal, comfort, and nostalgia through color palettes and designs.

 

We are admirers of the unique aesthetics of surfing movements and the ocean. SURFERSCLUB serves as motivation to create a community around this admiration.

 

Our designs are created with our main objectives in mind: to harmonize sporty elements with a retro perspective, suitable for daily/sporting activities.

14

PAUME

Paume is a brand from a small Mediterranean town near Kaş, in the south of Turkey where large soy wax candles, ceramic vessels, and earth-friendly swimwear are designed by Creative Director and founder Zeki Michael. Paume is made especially for those who are inspired by the slow and beautiful Mediterranean life.

In every creation, Paume embodies a reverence for its Mediterranean roots, while also looking forward to a future where slow and sustainable living is not just a choice, but a guiding principle. Paume stands as a testament to the beauty of taking one's time, to days drenched in sunlight, and to a lifestyle that prioritizes sustainability, quality, and thoughtful design. The swimwear collection, designed in the tranquil setting of Kalkan, echoes the brand's philosophy, offering an eco-friendly reinterpretation of classic swimsuit silhouettes adorned in earthy colors and vibrant patterns.

15

THE KEEP

In the heart of the textile industry in the Aegean region, in Uşak, one of the significant centers of kilim and carpet culture, the knowledge, experience, and expertise passed down from father to daughter by a workshop producing kilims for 60 years has given birth to a brand-new venture through innovative design and production techniques.

 

TheKeep is the brainchild of two architects who design spaces, collaborating to add new stories to the narratives hidden within those spaces.

 

Founders:

 

Bilge Kalfa: An architect who creates and transforms spaces along the Istanbul-Berlin axis, sketches, designs, teaches, and conceptualizes.

 

Senem Akçay: An architect who designs, traces the footsteps of vanished spaces, preserves existing ones, writes books, and mentors students.

16

THINGS CAN​

THINGS CAN find their inspiration in

everyday objects that surround us all.

Transforming the ordinary into the extraordinary.

 

Specializing in home goods and jewelry,

"THINGS CAN" crafts each piece by hand, infusing them with a

a unique blend of craftsmanship.

Embracing the ethos that "things can be more than they seem"

this brand invites you to explore the endless possibilities of design,

encouraging you to see the world through a new lens.

17

MIN SWIMWEAR

We are Begüm and Sabina, and we turned our friendship that began in high school into a partnership in the business world by founding Min. Swimwear.

After graduating from the Fashion Design department, Begüm had the opportunity to realize her talents and dreams in design. All the brand’s designs are created by her talented hands. After graduating from the Business Administration department, Sabina continued her career in Marketing. With this knowledge and experience, she shapes the strategic direction of the brand.

Min. Swimwear is a symbol of women's strength and confidence. Each of our designs is created for women to feel strong, elegant, and free.

As two young female entrepreneurs, we are aware of the challenges women face in the business world and aim to be inspired on this journey. Min. Swimwear is a brand that celebrates women's power.

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